What’s the big deal about a Google doodle?

Preparing to write a post about today’s Google doodle, I was excited to learn that several journalists have already lauded the move by Google to honor the LGBT community in addition to the athletes competing in Sochi, Russia today. I also learned that the Google image which changes on occasion to celebrate certain holidays and events, is called a doodle. Double bonus. What I love most about the Google doodle is that gestures like this, gestures that support diversity and basic human rights, are becoming commonplace. The car in front of me today in Clayton, Missouri, sported a bumper sticker that said, “Marriage Equality is a human right.” I live in a relatively liberal part of St. Louis, but it’s still in Missouri, a very conservative state.

Could you imagine an American corporation sending a big “F*ck You” to a specific government even five years ago? That seems like a really big deal to me. Corporations have realized the tide has changed. I’m glad big business has finally caught on that embracing the LGBT community is the right thing to do. I don’t care that they came around because it’s also smart business. The fact that it is smart business makes me feel good about us, the consumers of products. It’s easy to feel like you don’t have any power to change public opinion as a mere individual. When corporations take a stand, it feels like the individuals are winning. We don’t want to bolster companies whose values don’t mirror ours. There are still a lot of people who stormed Chik-fil-a in support of their President’s public comments in opposition to marriage equality. But for the first time in my life I feel like stories like that will soon be revered like McCarthyism.

Thanks, Google doodle!